Duolingo

Localizing a language learning app isn't just about translating words. It's about making sure every joke lands, every instruction makes sense, and every lesson feels like it was written for a Turkish speaker — not adapted for one. Since 2017, we have partnered with Duolingo on Turkish QA testing, translation, and content review — covering everything from app copies and push notifications to email marketing — helping maintain the quality and cultural resonance of one of the world's most beloved learning platforms across the Turkish market.

Red Bull

Red Bull Music Academy — Talent Scout, 2011

Red Bull Music Academy is one of the most prestigious platforms in the world for discovering and nurturing emerging music talent. In 2011, we joined the academy as a talent hunter for the Turkish market — scouting artists across genres, managing applications, and conducting interviews to identify musicians with the potential and vision to represent Turkey on a global stage. It was equal parts cultural radar work and relationship building, requiring a deep ear for emerging sounds and an instinct for artists who were ready to break through.

Red Bull Warm Up — Project Coordinator, 2015 & 2016

Red Bull Warm Up brought together some of the most exciting emerging acts in Turkey's live music scene. Across two consecutive editions in 2015 and 2016, we served as project coordinator — managing artist liaison and overseeing marketing and promotion to ensure each event reached the right audiences and delivered the kind of high-energy experience the Red Bull brand is known for. Working across both the creative and logistical sides of the project, we helped bring the vision from concept to stage.

Upwork

Upwork is the world's largest work marketplace, connecting businesses with independent talent across every discipline and time zone. We partnered with Upwork on global content marketing, serving as subject matter expert for Upwork's award-winning Resource Center — averaging five support tickets closed a day while keeping content accurate, up to date, and fully maintained.

We coordinated content pipelines from agency and third-party writers using Asana, managing publication workflows within a one-day turnaround and troubleshooting wherever the process needed it. All vendor relations ran through us too — proofreading and editing every piece from third-party agencies and independent writers before it went live. At peak output, we completed sixty content briefs per month while collaborating with a cross-functional marketing team to generate all necessary assets for content deliverables.

Getting content marketing right at this scale requires more than good writing. It takes operational discipline, editorial judgment, and the ability to hold a high standard across a large and constantly moving body of work.

Vice

Research for Vice Media Europe for a special project in Istanbul.

Airbnb Experiences

Airbnb Experiences is one of the most innovative expansions of the Airbnb platform — connecting travelers with locals who offer unique, hand-crafted experiences that go far beyond sightseeing. As an Airbnb Experiences Ambassador across both the United States and Turkey, we worked on the ground to grow and maintain the quality of the Experiences ecosystem in both markets.

The role spanned the full host journey — from identifying and recruiting new hosts with the potential to create standout experiences, to training and onboarding them onto the platform, to reviewing experiences for quality and ensuring every listing met Airbnb's standards for authenticity and excellence. Operating across two culturally distinct markets required both a sharp eye for what makes an experience truly compelling and the interpersonal skills to bring new hosts into the community with confidence.

It is the kind of role that sits at the intersection of culture, travel, and community — three things we have always been deeply at home in.

ETL Records

Representing ETL Records’ USA branch as general manager.

Muse

Muse is the world's leading collaboration platform for the music industry, built to connect artists, labels, and music professionals in one seamless creative workspace. As Head of Partnerships, we led global brand partnership strategy and artist relations — identifying, developing, and nurturing the relationships that sit at the heart of what makes Muse work.

The role required operating at the intersection of the creative and commercial sides of the music industry, building trust with artists while aligning partnership opportunities with Muse's broader platform vision. From cultivating brand relationships to managing artist-facing communications on a global scale, we brought both the strategic oversight and the personal touch that meaningful partnerships demand.

Codesmith

Project management for Codesmith, a New York-based technology school specializing in software engineering, artificial intelligence and machine learning.