For the first time, global recorded music revenue surpassed $30 billion in 2025, growing 6.4% — and that growth was consistent across 57 of the top 58 markets. Latin North America was the fastest-growing region at 17.1% year-on-year. Japanese musical exports are booming. Turkish, African, and Southeast Asian markets are growing faster than the global average. The opportunity is real. The question is how to capture it. Here's what actually works.